Stout Risius Ross uses InterAction for CRM

Financial advisory firm Stout Risius Ross, Inc. (SRR) has selected InterAction, a customer relationship management (CRM) solution from LexisNexis Interface Software, to enhance its business development and strengthen marketing outreach for its service lines: investment banking, restructuring and performance improvement, and valuation and litigation advisory services.

Prior to implementing InterAction, SRR held CRM databases in three of its four offices, thus generating three separate data silos. With the in-house IT team synchronizing data between three offices, vital data was often lost or duplicated. SRR expects a successful synchronization of the entire company’s CRM data with InterAction, increasing marketing productivity.

“In the past, we knew our employees had a far reaching network of valuable relationships, but determining how to make the most out of them was difficult,” explains Peter Stenger, a director in SRR’s restructuring and performance improvement group, in a release. “InterAction will give us the foundation to share knowledge more fluidly between offices and cross-sell between divisions easily.”

The software allows SRR’s marketing professionals to track and measure the effectiveness of strategic campaigns. SRR can also display who else within the firm knows a contact, along with the nature and strength of those relationships.

Stout Risius Ross, Inc. is a financial advisory firm with offices located in Chicago, Cleveland, Detroit and Washington D.C..