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Nasdaq Teams Up With Tivo

Tivo to improve the visual experience and interactive nature of NasdaqMarketSite.

Nasdaq OMX is working with Tivo, a leader in advanced television services including digital video recorders (DVRs) to bring enhanced visual elements to the NASDAQ MarketSite Video Wall, integrating the TiVo brand and functionality from TiVo's intuitive user interface.

Located in the heart of Times Square in New York City, NASDAQ MarketSite has become the epicenter for displaying financial market data, news information for NASDAQ listed companies across sectors, celebratory bell ceremonies and advertisements on its NASDAQ Tower billboard.

John Jacobs, EVP and Chief Marketing Officer, NASDAQ OMX, stated, in the release "When evaluating the companies that we could join forces with to enhance the visual experience and interactive nature of NASDAQ MarketSite, TiVo stood out based on their commitment to innovation in design elements. TiVo has the ability to bring to life an interactive experience for viewers along with offering customers leading television-viewing capabilities.”

Jacobs further stated that Nasdaq is excited to bring some of the look and feel elements of the TiVo experience to MarketSite, the flagship of the NASDAQ brand, and to work with a brand of this stature that is associated with innovation and eye-catching technology to drive continued awareness of our capabilities. “TiVo has long been at the forefront of defining the television viewing landscape just as we have been defining the trading landscape," he added.

In the release, Joe Miller, SVP of Sales and Marketing at TiVo, conveyed the financial data services business is an area where Tivo could put its intuitive and smart-user interface experiences to work. “As a public company we are also acutely tuned in to the importance of ensuring that investors have access to the best market data and experience available when trading stocks. NASDAQ MarketSite is a place where trading and market data comes to life through vibrant videos and images, and we couldn't be happier than to team with a like-minded innovator to bring elements of the TiVo experience to help improve the visual look and feel of one of the financial world's most recognizable landmarks while driving awareness of our brand."

Ivy is Editor-at-Large for Advanced Trading and Wall Street & Technology. Ivy is responsible for writing in-depth feature articles, daily blogs and news articles with a focus on automated trading in the capital markets. As an industry expert, Ivy has reported on a myriad ... View Full Bio

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