CBOE Pushes into the Social Media Space

The Chicago Board Options Exchange (CBOE) is rolling out two initiatives in the social media space, namely, “CBOE Mobile,” its iPhone application and a Facebook fan page.

After noticing the increasing traffic from iPhone users to CBOE’s web site, CBOE recently launched its CBOE Mobile application, which offers a device specific experience for viewing the most popular content from the exchange’s web site.

CBOE Mobile features delayed quotes for CBOE options contracts, market snapshots of major stock indexes, options education programs, CBOE-TV programming, a CBOE Twitter feed, and a financial news feed. The application can be downloaded free from iTunes by clicking here.

In addition, last week CBOE launched its Facebook fan page to feature ongoing programs and news items. CBOE notes that its’ one of the first exchanges to create a presence on Twitter when it launched the initiative in 2009, has one of the largest followings on Twitter with over 765,000 followers.

Ivy is Editor-at-Large for Advanced Trading and Wall Street & Technology. Ivy is responsible for writing in-depth feature articles, daily blogs and news articles with a focus on automated trading in the capital markets. As an industry expert, Ivy has reported on a myriad ... View Full Bio