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SunGard Launches Valdi Trading Solution for U.S. Brokers

SunGard integrates new and existing services under Valdi brand, pitching a single solution to sell-side customers.

Today SunGard is announcing the launch of a new global trading suite of services under the brand name Valdi, consolidating numerous applications onto a single platform and using the SunGard shared infrastructure.

The new integrated suite of trading applications provides a comprehensive view of trading, by consolidating new and existing applications under a single user interface.

Valdi is aimed at sell-side firms operating in the U.S. with global operations in Europe and Asia, which can use the hosted solution to control fixed costs.

"The idea here is that we're helping the brokerage community generate economies of scale," says Ralston Roberts, EVP of SunGard Trading in an interview with Wall Street & Technology in advance of the news release. Typically a firm that has equities trading, program trading and options trading, "might have a different system for each of these, and they're managing three vendors with connectivity to different places and there's a significant cost to that infrastructure," explains Roberts.

"The value of Valdi is that you can replace all three different systems with one. You don't have to have as many vendors, market data connections and order connections and it gives you a platform also to expand, because Valdi has more than you are using," says Roberts. If a firm is doing program trading, equities and options, and wants to go into European equities, instead of building out a new infrastructure to support it, Valdi can be configured from the back-end. In addition, if brokers need help trading in Europe, SunGard has its Ascent European broker dealer.

As a multi-asset trading system, Valdi provides low-latency access to 110 markets worldwide, while simultaneously monitoring positions and risk across multiple asset classes and currencies. The brands that fall under Valdi include: Ascent Liquidity Services; BondOne, which has been renamed Valdi Fixed Income, Microhedge, an enterprise risk management solution, which includes a component of Protegent's institutional compliance and analytics systems. SunGard's Global Execution Services, a European broker-dealer with smart order routing and access to European markets.

Ivy is Editor-at-Large for Advanced Trading and Wall Street & Technology. Ivy is responsible for writing in-depth feature articles, daily blogs and news articles with a focus on automated trading in the capital markets. As an industry expert, Ivy has reported on a myriad ... View Full Bio

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