SIFMA's Most Popular Booth

Rarely, if ever, has SIFMA seen such excitement. As Lance Donovan scored the winning goal for Team USA's World Cup match against Algeria, a loud cheer echoed around the show floor.

Rarely, if ever, has SIFMA seen such excitement. As Landon Donovan scored the winning goal in Team USA's World Cup match against Algeria, a loud cheer echoed across the show floor. Vendors were spotted dashing out of client meetings to watch replays on one very popular booth's TV screen.

"I never knew so many people were into soccer, or the World Cup," one SIFMA attendee mused. He added: "I think it's great."

Rarely, if ever, has SIFMA seen such excitement. As Lance Donovan scored the winning goal for Team USA's World Cup match against Algeria, a loud cheer echoed around the show floor. Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio