Fidessa Signs on as Morgan Stanley Preferred Supplier

Morgan Stanley and Fidessa announced an agreement to distribute Morgan Stanley's electronic trading services through the Fidessa LatentZero Execution Management System."The Fidessa LatentZero EMS will now be a preferred solution that Morgan Stanley will recommend to clients that trade with them," says Martin Hakker, executive vice president marketing at Fidessa.

Morgan Stanley is a already a broker destination on Fidessa's connectivity network, offering Direct Market Access trading, algorithmic strategies and smart order routing.

Hakker says this latest partnership agreement builds on the existing relationship. "We're working very closely with Morgan Stanley to represent their offerings within the Fidessa LatentZero EMS platform and keep up to date with their offerings-any new algorithms, services or new trading in different asset classes so we can clearly and quickly represent that to the end user."

The Fidessa LatentZero EMS is a broker-neutral platform offered as a hosted workstation or an integrated solution for clients. "The buy side is ultimately looking for a neutral platform and the sell side understands that," says Hakker. "And they want a platform that allows them to trade with various brokers, not only here in the U.S. but globally and not only in U.S. equities but in different asset classes as well."

Hakker says that the Fidessa LatentZero EMS will continue to offer the broker destinations that customers want, as "each firm provides excellence in different areas so we give them the ability to pick and choose those destinations."