dbFX Targets Social Media Sites to Attract FX Traders

dbFX, Deutsche Bank's online retail foreign exchange (FX) trading platform is using social media sites such as Twitter, YouTube, Facebook and Linkedin to connect with FX traders and attract new visitors to the dbfx.com site.

The Twitter page is updated regularly by dbFX staff members and offers news and updates from the team, including announcements of futures webinars and seminars and market information.

The dbFX team has uploaded about 13 video tutorials onto YouTube demonstrating how to use the dbFX trading platform, as well as an introduction to the Dr. Doug Hirschhorn video series on the 'Psycholo9gy of Trading.'

"Our clients are highly sophisticated users of online tools and we want to be able to better engage with them in a format that is most efficient and convenient," stated Betsy Waters, global director, dbFX. "Social media offers opportunities for instant dialogue and information sharing which is key for traders in the dynamic FX market place," added Walters in the company's release.

Social media sites like YouTube and Twitter receive over 20 million and 3 million unique visitors respectively every month, notes the bank in the release.

Launched in May 2006, dbFX.com is available in multiple languages, with 34 currency pairs and is accessible in more than 70 countries around the world. Ivy is Editor-at-Large for Advanced Trading and Wall Street & Technology. Ivy is responsible for writing in-depth feature articles, daily blogs and news articles with a focus on automated trading in the capital markets. As an industry expert, Ivy has reported on a myriad ... View Full Bio