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Trading Technology

04:07 PM
Glenn Curtis
Glenn Curtis
Connect Directly

Axa Rosenberg Is Working to Improving Its Proprietary Trading System

Cohead trader Floyd Coleman talks about taking advantage of technology and the traders of the future.

AXA Rosenberg
Floyd Coleman
Cohead Trader

AXA Rosenberg
4 Orinda Way
Building E
Orinda, CA 94563

Assets under management:

Approximately $100 billion, about 40 percent of which is in the U.S.

Fund(s) for which you trade:


Types of products traded:

Domestic equities.

Daily volume in equities:

It can vary day to day. But typically, between 10 million and 20 million shares.

Structure of trading department:

Domestically, we are headquartered in Orinda, Calif. We also maintain a New York office and have offices in London, Tokyo and Singapore, each with their own local traders. Each local office has its own head trader, or cohead traders, who in turn report to the CIO of that local office.

Previous Positions:

I joined AXA Rosenberg as a trader in 1988 and have been head trader since 1999. Prior to joining AXA Rosenberg, I was an associate at Citicorp Investment Bank in New York, working with the sales and trading teams. From 1982 to 1986, I was a systems engineer at New York Telephone.


B.S. from Northwestern University; M.S. from Polytechnic Institute; M.B.A. from Harvard Business School.

Vision for the Future

When Reg NMS is finally in place, I think we will finally have a solidification of all these interconnected systems. I think in the next few years, everyone will have the opportunity to be everywhere.

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