When Facebook Answers to Wall Street

To meet Wall Street's demands for ever increasing revenues, Facebook's IPO likely means more ads and even more changes to its "privacy" policy.

As we all know, once a company goes public, Wall Street expects better results each quarter. That means, a company such as Facebook must continue to find new ways to boost revenues, which are already amount to multi billions annually.

So what can Facebook do? Expect increasing ads, different forms of marketing and even more changes to Facebook’s “lack-of-privacy” policy.

Here is American Public Media’s Marketplace take on what the Facebook IPO means to Wall Street and Facebook’s 800 million users.

Greg MacSweeney is editorial director of InformationWeek Financial Services, whose brands include Wall Street & Technology, Bank Systems & Technology, Advanced Trading, and Insurance & Technology. View Full Bio