Guardian Analytics Launches Easy Fraud Prevention Solution

FraudMAP does not require fraud rules development or algorithm training, according to Guardian Analytics.

Los Altos, Calif.-based Guardian Analytics released its latest fraud-prevention solution, FraudMAP, which is designed to protect online customers' assets through fraud detection, forensics and risk monitoring that is based on analytics and predictive models of individual behavior. According to Guardian Analytics, the solution does not require fraud rules development or algorithm training.

FraudMAP functions off of two main components: a risk engine and a risk application. The risk engine minimizes false positives through the use of analytics and predictive behavioral models, the vendor says. The risk application enables monitoring, investigation and resolution through a visual interface, generating risk scores and presenting essential contextual information.

"The sophistication and tenacity of fraudsters is growing at an alarming rate," said Nick Holland, senior analyst at Aite Group, in a release announcing the product's availability. "By implementing a solution that employs behavior-based analytics, financial institutions have the opportunity to stay ahead of the fraud threat and protect their online channel."

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