Financial markets firms can achieve competitive advantage by maintaining low latency in an environment of rapidly increasing message rates. However, they need to achieve low latency cost-effectively. IBM�s low latency messaging capabilities integrated with the WFO Direct Exchange Feed provides much higher throughput and reduces the cost of ownership. The platform provides quality of service to a variety of applications, allowing firms to leverage low latency data in a specific application or across the entire enterprise. The ability to run low latency messaging over native InfiniBand provides latency levels as low as 7 milliseconds in a single hop while dramatically increasing throughput to speeds of up to 40 million messaged per second. High performance and lower cost, combined with IBM�s global support, makes the solution stand out from the competition, says Guy Tagliavia, director in IBM�s Software Group.