Financial markets firms can achieve competitive advantage by maintaining low latency in an environment of rapidly increasing message rates. However, they need to achieve low latency cost-effectively. IBM’s low latency messaging capabilities integrated with the WFO Direct Exchange Feed provides much higher throughput and reduces the cost of ownership. The platform provides quality of service to a variety of applications, allowing firms to leverage low latency data in a specific application or across the entire enterprise. The ability to run low latency messaging over native InfiniBand provides latency levels as low as 7 milliseconds in a single hop while dramatically increasing throughput to speeds of up to 40 million messaged per second. High performance and lower cost, combined with IBM’s global support, makes the solution stand out from the competition, says Guy Tagliavia, director in IBM’s Software Group.