CDW New Team Focuses On Low Latency, Trading Desk Efficiency

CDW (SIFMA Booth #1760) is launching technology products and specialized services to financial services firms, with offers of low-latency and high-availability computing infrastructure.

The $7.6 billion solutions provider was founded in 1984 and focuses on business markets including government and education.

The vendor announced a new specialized team staffed with financial industry experts, explaining that after working with customers in the financial services industry for years through its commercial markets sales force, it saw a need among small and mid-size financial organizations for a strong technology partner that can provide them with leverage and access to major technology vendors that they may not otherwise have.

CDW’s high performance computing offerings include InfiniBand architecture, 10 gigabit Ethernet switching, solid state memory, high availability/high volume storage, high performance servers and power management systems.

CDW also offers trading desk solutions including high-end workstations and thin clients, multi-screen displays, digital signage, 4G mobility solutions, and unified communications systems. Adam Weiss, CDW’s sales director for the financial services market, says its customers are currently focused on increasing efficiency on the trading desk, as well as the battle between 10 gigabit Ethernet and Infiniband.

Trends on the trading desk include reducing the number of computers and monitors in front of a trader through virtualization as well as using four 23-inch monitors and a portrait orientation, which still enables traders to visualize 8 displays. (The most common video display orientation is landscape mode). “This reduces cooling costs and saves space on the trading desk,” says Scott Hiemstra, Sales Manager, Securities & Investments, CDW.

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio