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Nasdaq Rebrands News Distribution Subsidiary

PrimeNewswire, Nasdaq OMX's news distribution subsidiary, has rebranded its service as GlobeNewswire.

GlobeNewswire aims to help public companies communicate with media and investors in local languages around the world while addressing regional regulatory disclosure requirements.

Doug Ventola, vice president of Nasdaq OMX Group, said in a statement, "Given the formation of the Nasdaq OMX Group earlier this year, we felt the name GlobeNewswire better represents the breadth and reach of our products and services on a worldwide scale."

Enhancements to the rebranded GlobeNewswire include multi-channel delivery networks providing real-time and simultaneous distribution to key worldwide audiences; specialized news release distribution to targeted media and socially conscious investors; and multimedia distribution including Times Square marquee display.

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