InnerExchange Rolls Out, Electronic Trading Service, makeYOURmarket.com

InnerExchange, a leading provider of FIX trading, connectivity and smart routing solutions, has launched makeYOURmarket.com, a technology platform that will help its clients to create their own fully featured electronic trading exchange almost immediately.

makeYOURmarket allows buy-side traders, sell side banks and brokers and any prospective exchange to set up their own personalized real-time electronic marketplace, covering any product or asset class and provides access to their market through a fully featured electronic trading interface, according to InnerExchange. In three clicks of a mouse, customers are able to define the products they want to trade, choose from a range of different matching algorithms and provide access to their market through an ultra low footprint trading GUI, says the firm. Customers can access the product through the Internet and with a valid e-mail address. New products can be added easily and instantaneously and can be made available to all traders. Once created, an exchange can be linked to other existing pools of liquidity such as established exchanges, ECN's, dark pools, and MTF's using the innerExchange smart order routing functionality, according to the firm.