SunGard Launches MarketMap, Market Data SaaS Solution

With market data volumes and associated costs rising exponentially, SunGard says MarketMap helps firms reduce market data infrastructure costs with its real-time market data entitlement and reporting system.

SunGard has launched MarketMap, a multi-asset, market data, analysis and information services solution providing data from 160 global exchanges, news feeds and over-the-counter (OTC) sources.

With market data volumes and associated costs rising exponentially, SunGard says MarketMap helps firms reduce market data infrastructure costs with SMART (Subscriber Management and Reporting Terminal), a real-time market data entitlement and reporting system, which provides users with the ability to view on-demand usage reports and to configure access only for the services and market data which they need.

SunGard said its SaaS solution will also help users gain transparency into exchange data usage and improve efficiencies by allowing easy distribution of data to internal employees, branches or external customers. It can also incorporate proprietary data and integrate market data with trade analytics, execution, processing and other applications, SunGard said in a release. Paul Zubulake, senior analyst at Aite Group, said: “The industry is experiencing an extreme surge in market data from all areas, with equity options showing the most significant increase. With certain over-the-counter products potentially going electronic, this will mean additional market data to process and analyze. How firms handle that market data is going to be very important in terms of the efficiencies of their networks and infrastructures to handle that flow of information.” Oliver Muhr, SVP, SunGard’s global trading business, said: “Market data is becoming a larger and larger cost, creating greater urgency among firms to reduce the cost of infrastructure while ensuring end-consumers get the data they require when and where it is needed. As a SaaS solution with unique SMART and integration capabilities, MarketMap helps firms improve efficiencies and processes while containing the costs of their market data infrastructure.” MarketMap has been customized for the US market with enhancements such as the integration of broker research, local news from Dow Jones newswires, and U.S-specific data sets, such as data on U.S fixed income securities, SunGard said.

MarketMap will also be integrated with other SunGard trading and processing solutions to help firms reduce data and integration costs while increasing efficiency of data delivery for specific uses.

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio