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Data Management

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Ivy Schmerken
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Financial Services Institutions Gear Up for Social Intelligence

Social media has mainly been a marketing effort in financial services, and many firms are not tracking ROI. Yet, some are deriving value from analysis of social data, whether it's sentiment analysis for trading or credit risk in lending.
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Getting social means using the data internally
Financial services firms must use social to attract Millennials as customers, but at the same time they must train their employees and cope with regulatory and privacy issues.
Financial services firms must use social to attract Millennials as customers, but at the same time they must train their employees and cope with regulatory and privacy issues.

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