Financial markets firms are challenged to gain more insight into an increasing volume of data. These firms need to distribute data to many business users within their organizations to enable these users to make better and faster decisions. IBM Cognos provides business intelligence and performance management throughout the organization. Its unified SOA platform provides unique flexibility: Cognos can be used for diverse applications such as front-office trading and back-office human resources applications. Best practices can be reused in different business areas, lowering the total cost of ownership of individual applications. The combination of Cognos� proven business intelligence and performance management capabilities and IBM�s back-end support provides financial market firms with a solution they can trust, says Mike Saliter, director of Financial Industry Solutions.