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Simon Richards is CEO at Fonetic USA, the US division for Fonetic, a Madrid headquartered company created by Spanish linguistics academics who have developed a voice recognition technology used on trading floors at financial services organizations. Richards joined the company with 30 years' international sales, marketing and general management experience. Previously he worked for Hewlett Packard where he was sales director. Prior to that, Richards worked for HP as international director managing Dixons Retail EMEA, HP's largest European customer.
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