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Investment Site Attracts Private Capital

Xigo offers customized portfolio information to the individual investor.

Xigo Investing-formerly Broker-bot.com-a site aimed at helping individual investors increase the value of their portfolios, has attracted private financing from some tech-savvy Wall Streeters, including Merrill Lynch's chief technology officer John McKinley, Jr. and TIBCO's former CFO David Rice. Other suppliers of funding include New Enterprise Associates which is run by Stuart Alsop, the well known Fortune columnist, and Angel Investor, L.P.

The private company, launched in February 1998, initially consisted of co-founders Lenny Raymond and Jeremy and Dan Bornstein, but has recruited engineers, marketers and management with Internet, financial, high-tech and brokerage experience. COO and Co-founder Lenny Raymond, also wears the title of Chief Spackling Officer. Guy Bryant, Xigo's senior vice president operations, is a 30-year veteran of the securities industry who spent 20 years as Charles Schwab & Co.'s chief compliance officer.

Xigoinvesting.com presents breaking market news and events relevant to each individual investor's portfolio or watch list. To test drive the program, visitors can download Apple Computers' Quicktime video streaming application. Users can create and test personal investment strategies, gaining access to information and services previously available to only large financial institutions and professional money managers, the site claims.

Ivy is Editor-at-Large for Advanced Trading and Wall Street & Technology. Ivy is responsible for writing in-depth feature articles, daily blogs and news articles with a focus on automated trading in the capital markets. As an industry expert, Ivy has reported on a myriad ... View Full Bio

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