Bloomberg Integrates Live Twitter Feeds With Financial Platform

Bloomberg Professional service says it is the first financial information platform to give investors the ability to incorporate tweets into their decision-making process.

Following this week's decision by the SEC to allow companies to use social media for corporate disclosures, Bloomberg announced that it has started integrating real-time Twitter feeds directly into the investment workflows of market professionals.

"When important news is shared on Twitter, traders and investors need to be able to access it, and validate its importance in order to incorporate that information into their decision making process," said Jean-Paul Zammitt, head of sales and product development for the Bloomberg Professional service. "Bloomberg's platform now provides this ability, along with the high-quality news, data and analytics our users need and have come to expect from us." Bloomberg Professional service subscribers can now monitor and analyze real-time Twitter updates issued by corporations, executives, government officials, economists, commentators, media outlets and other voices. By incorporating live Twitter feeds directly into its financial information platform, Bloomberg integrates social media content with users' existing investment workflow so market participants do not need to monitor separate systems for different types of market-moving information, Bloomberg said in release. "We recognize the rapidly growing importance of social media as a means for companies to release important, market-moving information," said Karl Braasch, fund manager and co-founder of Bristlecone Capital Partners. "It is extremely valuable to our business to be able to access this information on the Bloomberg Professional service in the same manner we use it for other market related applications and analytics." Bloomberg classifies tweets by company, asset class, person and topic, so that users can track updates related to a specific industry or market, their portfolio holdings or an online personality. In addition to searching and tracking relevant financial tweets, users can also create alerts to monitor for unusual bursts of social media chatter about a company.

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio