M&A: Leveraging Composite Applications to Drive Merger Integration Strategy
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Overview: David Vanslette, Vice President of Roundarch provides an up-close look at how merging companies can build and utilize composite applications during the M&A technology integration process to improve efficiency and drive down costs. The integration process is extremely important to the business especially in regards to technology, but unfortunately this process is slow and extremely costly as IT professionals decide which IT systems will remain or if similar systems are to be combined. With M&A expected to be the centerpiece of corporate growth strategies again in the near future, corporations have the opportunity to improve their technology integration strategies to allow for more efficiencies and cost savings. This is additionally important for clients of companies undergoing the M&A process, who often have horribly fragmented experiences leaving them dissatisfied with the new entity. This challenge presents a unique opportunity and composite applications can provide a solution. A composite application creates a new user interface layer while leaving most of the logic in the original application or service. Vanslette explores how composite applications leave data and processing logic in the underlying application (or sets of services) while integrating the user experience at the presentation layer; a strategy which is particularly useful during merger integration when time, cost, and the user experience design are priorities. He also illustrates how composite applications allow firms to leverage past investments while rationalizing redundancies and deliver a rich, cohesive user experience that clients are increasingly coming to expect in this progressively competitive environment.