Software Company Lands Sale by Proving Scalability Through Expert Resources
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Overview: When software developer Citadel Associates needed to prove its solution's scalability to close a substantial sale, it turned to longtime partner Microsoft and a Microsoft Technology Center. During a one-week proof-of-concept engagement, Citadel Associates confirmed its solution's viability and won the account. Along the way, it established greater credibility, optimized its solution, and fostered better relationships with its customer and Microsoft.