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Cristina McEachern
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FinPortfolio.com Enhances Portfolio Analysis and Management Site, Looks to Syndicate Offerings

Site now offers a portfolio aggregation feature and a tax impact calculation feature.

FinPortfolio.com, which offers online investment decision-making tools to individual investors, has rolled out several new features to its site and is embarking on a syndication strategy for broader distribution of its tools.

The site, which officially launched in February with a suite of portfolio analysis and management tools, now also offers a portfolio aggregation feature and a tax impact calculation feature.

"The focus of the site is on empowering individual investors to make better decisions at all stages of the investment process," says Kenneth Doucet, vice president of marketing and business development at FinPortfolio.com. The FinPortfolio site has about 13,000 registered users and offers modules for asset allocation, asset analysis and selection, portfolio optimization, style analysis and risk analysis. The latest enhancements include a portfolio aggregation feature for users to import their investment portfolios from other sites in order to use the FinPortfolio tools. "At this time users can import portfolios from Yahoo, but over the next few weeks we'll be duplicating that functionality with other major sites," says Doucet.

Another new feature allows users to calculate the tax implications of their portfolios on projected wealth, as well on the FinPortfolio.com site. "There are three tax options to run different scenarios," explains Doucet. "The user can choose a no tax option or assuming a buy and hold strategy, they can calculate tax at the end of their time horizon and the other option is to calculate the tax impact on a portfolio on an annual basis."

FinPortfolio is also looking to syndicate its services through existing financial services sites, such as online brokerages, financial portals and pension funds. "Any institutions where an individual would either maintain a portfolio or trade on a portfolio might have need for these analytical tools," explains Doucet. He adds that FinPortfolio.com's architecture is based on open XML and XSL standards for seamless integration with potential partner sites. Although he would not name the firms interested in syndication, Doucet says, "We're already talking to one large online brokerage firms and we're speaking to several consulting firms and a number of institutions across the financial services landscape about this syndication."

In the mean time, users can sign on to FinPortfolio.com and use the portfolio analysis and management tools free of charge until September 30th, when the site plans to charge for premium services. "We will have free basic services and a paid premium service," says Doucet. "The main difference in terms of functionality will come in terms of certain customization features like daily risk alerts, daily portfolio alerts, style alerts and other features involving the active monitoring of portfolios."

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