Fidelity to Roll out New Home Page Providing Real-Time Financial News and Insights

Fidelity Investments will soon begin the rollout of a new home page for Fidelity.com. The re-designed page will provide real-time financial market news, expert commentary, and timely personal finance content, helping investors to better manage ongoing market fluctuations and make more informed decisions about their personal finances. "Investors today need timely and reliable financial information to make smart investing decisions, especially in times of market and economic uncertainty," said Sean Belka, senior vice president at Fidelity, in a press release. "By bringing independent personal finance information and real-time market insights to Fidelity.com, we can now provide investors with more of the information they need to effectively manage their financial lives in one online destination," he said.

Today more than 55 million U.S. households are going online for financial news and investing insights and that number is projected to increase to 72 million by 2014. In fact, average daily visits to Fidelity.com in late September and early October, increased by more than 50 percent, with more than a quarter of a million investors proactively accessing news and market-related data that is currently on the site. During this same period, customer calls into Fidelity increased 30-40% with many investors seeking guidance and reassurance to help them understand the changing market conditions.

Investors told Fidelity in a research effort undertaken in September that in fluctuating markets like these, the information they find most valuable is: market insights from leading experts, up-to-the-minute financial news stories and easy-to-view market indices. All of this content will be featured in the new home page design. This more comprehensive and timely news and information will be selected and published by Fidelity Interactive Content Services (FICS), a new Fidelity (FMR LLC) company. FICS will oversee the content on Fidelity's new home page, including third-party news feeds, personal finance articles, special financial reports on the markets, and even custom-built technology tools that allow users to better understand how their financial behaviors compare to others.