Dow Jones Launches Wealth Management Service

By Tim Clark, Wall Street & Technology

Dow Jones & Company recently launched "Dow Jones Wealth Manager Web Services," a solution that matches stories, articles and features from sources such as Dow Jones Newswires and The Wall Street Journal to client-specific interests and holdings.A study commissioned by Dow Jones Newswires from CEG Worldwide , "Cultivating the Affluent Client," finds that clients want 28 contacts per year, on average, with some top clients preferring as many as 48 meaningful contacts per year from their financial advisors.

"The most pressing challenge for leaders in the industry is to help their advisors deliver on the service expectations of their clients," said Joseph Lanza, vice president, sales and marketing, Dow Jones Newswires-Americas, in the news release . "Dow Jones Wealth Manager Web Services is the Client-Loyalty Engine that drives the frequent, productive contact that affluent clients expect from their wealth managers." Full-service firms, private banks and wealth management boutiques will be able to leverage Dow Jones Wealth Manager Web Services. Once embedded in the firm's critical client service applications, client news matches are quickly and seamlessly accessible to the advisor, who then decides what and how best to share with clients: by phone, e-mail or in person. The solution also helps firms extend the wealth management business model through the advisor ranks by including the latest news, trends and best practices in the wealth management industry, grouped into 20 Wealth Management Collections.